CPA $112 (2.5× target), CTR 0.31%. Audience overlap with Meta
B2B set at 64%. Recommend pausing single-image units, keep
only the doc-ad lead form, and redeploy $9k to Google PMax.
LINKEDINCPA-HIGHPAUSE-CANDIDATE
$14,220spend
127 conv
YouTube — "Craft Story" 30s skippable
View-through rate is excellent (38%) but post-click CVR is
0.7% — half the channel median. Landing page is the homepage;
swap to /collections/oak and add sitelinks before scaling June
flight.
YOUTUBELP-MISMATCHCVR-LOW
$31,800spend
412 conv
Meta — Advantage+ Catalog (broad)
Frequency hit 6.2 over trailing 7 days; CPA crept from $34 →
$47. Classic fatigue curve. Refresh with the four new
lifestyle stills and reset the learning phase before Memorial
weekend push.
METAFATIGUECREATIVE-REFRESH
$42,100spend
896 conv
Reddit — r/malelivingspace takeover
CPM jumped +48% WoW after the community went
default-subscribed. CPA still tolerable ($71) but trending
wrong. Cap daily at $300 and shift remaining test budget to
r/BuyItForLife conversation ads.
REDDITCPM-SPIKEBUDGET-CAP
$6,480spend
91 conv
Top performers · scale these
What's working
$24 CPA3.8× ROAS
Google PMax — "Spring Refresh" asset group
SCALE +30%
Best blended unit in the account. Feed-driven, leaning into
oak & walnut SKUs. Headroom to $2.2k/day before
diminishing returns per bid sim.
$29 CPA142% goal
TikTok Spark — "Unboxing the Arden Shelf" (creator:
@flatlay.home)
UGC outperforming brand-shot video 2.3:1 on CVR. Whitelist two
more creators from the same cohort; brief already with the
agency.
$33 CPA4.6% CVR
Meta Reels — "Assembled in 60 seconds"
Highest CVR creative on Meta. Hook retention 71% at 3s.
Duplicate into a Stories placement-only ad set to isolate the
cheap inventory.
$11 CPA9.1× ROAS
Google Search — Brand defense exact-match
Cheap, boring, essential. Competitor "Fernhollow" bidding on
our terms again — IS lost to rank up 6pts. Hold budget, raise
tCPA ceiling $2.
$19 CPA6.1× ROAS
Meta Retargeting — 7-day cart abandon, DPA
Evergreen winner. Nothing to change — just don't let
prospecting cannibalize its budget when ASC reshuffles.
Spend mix by channel
6
platforms
GoogleMetaYTTikTok
Meta is 35% of spend but 37% of conversions — slightly
over-indexing. LinkedIn is 6% of spend, 2.5% of conv.
Budget pacing
$487k
/ $780k
Day 58 of 91 (64% of quarter elapsed). Pacing 1.5pts
under linear — $11k of headroom available for
Memorial-weekend heavy-up without touching reserve.
SpentRemaining
Efficiency outlook
Green
Blended CPA beating target by 8.4%. Risk: YouTube + LinkedIn
together drag blend up ~$2.10. If both are paused/fixed, projected
EOQ CPA lands at $38.90 with 13,400 conversions (114% of goal).
CPAVolumeROASPacing
Creative leaderboard
12 ASSETS · LAST 28 DAYS · SORTED BY SPEND
All active creatives
12 LIVE
Spring Refresh — PMax asset group
Feed + 4 lifestyle images + 2 RSA headlines. Carrying the Google
number.