Weekly read · Week ending Sun May 25

Stickiness holding at 0.34.

Engagement is steady but not compounding. DAU/WAU has sat at 0.34 for three straight weeks — users show up roughly one workday in three. The April-27-onward cohorts are retaining ~5pp better after the onboarding redesign, and Slack Digest is the fastest-climbing surface. The soft spot is the funnel: step 2→3 (connect → first forecast) slipped four points and is now the controlling constraint on activation.

Activation funnel — 5 steps

≥ 65% step conv.

50–65%

< 50%

Feature adoption — 6 surfaces

Growing

Flat

Declining

Weekly retention — 8 cohorts × 7 weeks

≥ 40%

25–40%

< 25%

Trends to watch

PM read · 4 items

Funnel · 2→3

Connect → first-forecast conversion fell to 58.8% (−4.1pp WoW) The empty-state after a data source connects still asks users to "pick a model." Hypothesis: defaulting to the 13-week template removes the decision and recovers the four points. Ship the experiment before the Jun 2 cohort.

ActivationOnboardingOwner: Dani R.

Risk

Retention · W1

Post-redesign cohorts (Apr 27 →) retaining ~5pp better at week 1 W1 moved from ~47% to ~53% and the lift is holding through W3. If the curve flattens at the same asymptote (~35%) the redesign is worth roughly +600 retained WAU at current signup volume. Declare a win once the May 4 cohort clears W4.

RetentionOnboarding v2Owner: Marcus T.

Positive

Adoption · Slack

Slack Digest is the fastest-growing surface (+6.2pp WoW, now 22.1% of WAU) Accounts with the digest enabled open Tidemark 1.7× more weekdays than those without. Worth testing an in-product nudge to connect Slack at the end of the first forecast — it compounds the exact behaviour stickiness needs.

AdoptionIntegrationsOwner: Priya K.

Positive

Engagement · ratio

DAU/WAU stuck at 0.34 for three consecutive weeks Not a regression, but the Q2 target is 0.38. Neither WAU growth nor the retention lift has moved the ratio yet — the daily habit isn't there. The two levers above (Slack digest, default forecast) are the most credible paths; revisit the target if neither moves it by Jun 15.

North-starQ2 target 0.38Owner: You

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